#118 How will what we've learnt about branding, be reflected in our work?

With the research and analysis of artists and their branding, we hope to create our artist as the outspoken, music passionate, positive thinking and open minded artist and this is important for us because this is what the public eye will view this person has, whether they know him personally or not, because it is the image that is being forced down the people's throats when they see him on MTV, interviews, music videos, award shows. But then it is vital the person himself has a word in how he should be viewed as which he can do so, through his music - the growth as the artist experiments with new sounds, becomes better at songwriting and so on. 

The type of music he creates will be reflecting on the way he looks on camera, his costume, his stance and his attitude towards everything.