#119 What institution would make this video in real life?

Considering our artist is influenced by real life artist Example, a singer/rapper, who is signed by major label Ministry of Sound, we believe our artist would also be signed by a major label. Dance music is one of most  popular genre in the charts right now just as much as Hip-Hop/Rap is and signing our artist would be good competition with record labels.

Artists that have reflected off in creating our own artist include Calvin Harris, Example, Chipmunk.

Calvin Harris is signed with Columbia Records (owned by Sony Music Entertainment)

Example is signed with Ministry of Sound. 

Chipmunk is signed with Jive Records (owned by Sony Music Entertainment)

Music videos created by Major labels and Indie often have similar looks, but major labels have the bigger budget which evidently reflects on the location of the shoot, the props and the costumes. However, it is argued Indie music videos focus more on the new wave aspect, creating something going against the typical codes and conventions of a music video, using a lot of special effects which we will consider when creating our own video, because we're trying to have that crossover from Indie to Major and vice versa, we want our video to have that major label feel but still keeping in mind our target audience still consists of Indie fans too, seeing as all these artists were once signed with Indie record labels.