Friday, 14 October 2011

#109 Reflection on Music Genre

After analysing our Music Video, we have gained further knowledge on how to construct our artist, as well as the music video.


 We have learnt the following: 



  • Is to make sure our artist fits the role of the character in the music video, whether he's not involved in the narrative or is and to make sure he/she/they don't look out of place. For example, using the media language, we will dress the artist accordingly to how a typical rap or dance artist would be dressed as.
  • To stick to the codes and conventions of a hip-hop/dance music video to ensure that our target audience feel comfortable yet satisfied by watching our video. i.e. It would be weird watching the video if it is a gothic narrative driven video or even including something out of the hip-hop/dance genre boundry.
  • To keep in mind that the artist has an image to sell and to establish themselves, which includes a vast amount of camera shots, including mostly CU (close ups) and using the mis-en-scene, such as clothing which can be also their merchandise, which helps sell that too. 
  • To keep the pace/editing of the video according to a certain tempo or beat which keeps the interest of the viewer, by assuming he/she likes the song that they're listening to meaning they'll also like to watch the video. 

1 comment:

  1. The last two bullet points are nice and specific. However, the first two are a bit vague and could do with you spelling out what you mean with some examples....

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