We have learnt the following:
- Is to make sure our artist fits the role of the character in the music video, whether he's not involved in the narrative or is and to make sure he/she/they don't look out of place. For example, using the media language, we will dress the artist accordingly to how a typical rap or dance artist would be dressed as.
- To stick to the codes and conventions of a hip-hop/dance music video to ensure that our target audience feel comfortable yet satisfied by watching our video. i.e. It would be weird watching the video if it is a gothic narrative driven video or even including something out of the hip-hop/dance genre boundry.
- To keep in mind that the artist has an image to sell and to establish themselves, which includes a vast amount of camera shots, including mostly CU (close ups) and using the mis-en-scene, such as clothing which can be also their merchandise, which helps sell that too.
- To keep the pace/editing of the video according to a certain tempo or beat which keeps the interest of the viewer, by assuming he/she likes the song that they're listening to meaning they'll also like to watch the video.
The last two bullet points are nice and specific. However, the first two are a bit vague and could do with you spelling out what you mean with some examples....
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