#113 Is our audience viable?

We believe our target audience is viable, considering the fact that the majority of people that purchase music are teenagers. The chart below obtained from BBC Radio 1 will prove this:

 

As you can see above, the number 1 best selling song from the week following 16th October 2011 isn indeed a pop-dance genre. In the top 5, song's such as Maroon Five's Moves Like Jagger and LMFAO's Sexy and I Know It are also dance related genres.

Furthurmore in the list, Hip-Hop/Rap artists such as Eminem, Nicki Minaj, the UK's very own N-Dubz frontman Dappy are also in the top 20 selling songs.

If anything, the best selling record in the UK in 2010 was infact Eminem's Love The Way You Lie featuring Rihanna.

In conclusion, our audience is indeed a commericial viable one with impressive records to show this. Our chosen song for our coursework is relevant towards consistency in selling so many copies and popularity. We think it's vital we have a viable audience before investing time and money purely because if there wasn't an audience to cater to, not only will it be a risk trying to gather a fanbase/audience, it is a big risk and could end up costly.