In conclusion to our Audience research, we have established that our product needs to be appealing, consistent in camera shots, a narrative/abstract driven video which has the majorty of codes and conventions in a music video. However much we may not appreciate the typical narrative structure, we believe the genre the song is of, the video will ironically become just like another mainstream video which they don't always have a narrative and it's what everyone is used to.
Also, we have established that the videos that outstand are the ones which have the use of special effects or even maybe intertetextual references to a popular film at the current time, which comes back to the point where the narrative can be hard to figure out or there isn't one at all, but if it has that unique selling point which has the viewers talking about it, than to us, the music video is a good one.
Investigating the target audience has given us a clear idea/picture of just what needs to be done, in order to please the audience that is or will be our fans, ideally, which is what the artist needs, in order to stay relevant in the music business.
To sell the artist to the audience, we will be using a variety of camera shots and angles. If anything, all of them. This will cause establishment of the artist, it will include what he is like, in terms of persona and the music/video will include more than just an artist miming to the lyrics, it will show a lot more with, reflecting on using a correct narrative and we believe Example's Kickstarts is the right song to do this.
How has investigating audience helped make it more likely that your video is a success?
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