Our target audience for the music video is teenagers and young adults. Hip-Hop/Dance music has always appealed to the younger audience, just as much as pop music does for young, teenage girls, especially the Hip-Hop genre. In terms of demographic, the genre appeals to 14-24yrs old, preferably single, students or post graduates, living in a working class enviroment and if earning, possibly a nice 9-5 job. The boundries in this particular demographic reign is a broad one, particularly due to the content of what the hip-hop/rap genre includes. From sub-genre's in the hip-hop/rap scene such as Gangsta Rap and G-Funk, has an influence on the far end of the age scale (14-24) whereas some artists tend to deffer from such content and provide rap music in a more non-sterotypical, positive approach. I believe the same approach with the dance genre also applies. There is hardcore trance music, which is sub-genre to dance and also a more "metalhead" like attidude towards dance. The beats/instrumental play a vital role in defining the the target audience, regardless of the content.
In terms of psychographic, I believe our target audience will have been brought up to be Christians/Catholics, whether they're practicing or not. Considering they're teenagers, I can imagine the majority of them will be laidback, giving their work full attentiveness but also including a good, healthy social life. I also believe they'll be mainstreamers, people who will involve themselves in something purely because it's the newest trend.
Overall, our target audience is teenagers, which is going to influence our music video to ensure it provides the entertainment and the drive to listen/watch it over and over and that they don't get bored of it after the first time of viewing.
what about gender as a defining quality? And ethnicity? Not sure why you think most will be Christian/ catholic - may need to explain or omit? Will quite a lot not be aspirers, using Young and Rubicam - people who want more out of life? Don't these artists and videos often show quite a glamorous life ? If your genre is a hybrid, does it bring different types of people together - does each genre target a different demographic? Post may need a little adjusting. Could add why it is important to have a target audience.
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