#114 What we know about our audience

To find out more about our audience, we created a survey, and handed them out to 20 people.


This is what we asked:

1) What gender are you?

Male:

Female:

2) How old are you?

Under 13:

14-18:

19-25:

26+:

3) Out of these genres, which do you prefer? (Choose no more than 2)

Pop:

Hip-Hop:

Rock:

RnB:

Rap:

Indie:

Metal:

4) Do you like the hip-hop/rap/ and dance genres?

Yes:

 If yes, why? ____________________________________________________________________________________________________________________________________

No:

If no, why?

____________________________________________________________________________________________________________________________________

Just hip-hop/rap and not dance:

Dance, and not hip-hop/dance:

5) Out of these artists, which do you prefer (Choose no more than 2)

Lady Gaga:

Kanye West:

My Chemical Romance:

Chris Brown:

Eminem:

The Kooks:

Korn:

6) How often do you purchase music?

Very often:

Often:

Occasionally:

Never:

7) How do you buy music?

Online:

In store:

8) Where do you watch your music videos?

Online:

Tv:

9) What do you like about music videos?

10) What do you dislike about music videos?

11) What do you prefer?

Narrative music videos:

Performance music videos:

Both:

12) Do you prefer relatable videos or abstract videos?

Relatable:

Abstract:

Both:

Not sure:

After gathering out information from the surveys we gave out, these were the results we got, in pie chart form:

Are you male or female?

What are are you?

Which genre do you prefer?

Which artist do you prefer?

How often do you buy music?

Where do you buy your music?

Where do you watch music videos?

Which do you prefer, in a music video?

What do you prefer your music video to be?

Here are some of the answers, we got back from out survey, that weren't multiple choice.

For the question: "Do you like the hip-hop/rap/dance genre's?"
People who said yes, answered with things like;
"I like the energy and how it makes you want to dance"
"Because I have always listened to them and enjoyed them"
"They are exciting"
"Always liked them as they are very common genres for when you go out and socialise"
"Rap is sometimes good to chill out to, and dance songs are good for dancing to in a club"
"Yes because I like partying to them"
"Yes because it is a very expressive, full of life genre"
"They accompany the night life really well"
"They are really good to get 'down' to"
"They usually have catchy beats, and are good to listen to on a night out"

But we also got a few people from the survey, who said negative things, such as;
"Just not my style"
"They are very irratating"
"Too commercial and over produced!"

And then, from the questions 'What do you like, and dislike, about music videos?', we got back this feedback;

What they like:

• Its something to look at while listening to the song
• It can feel like a small, short film
• They can be really unique
• The different effects and editing techniques that can make them really visually interesting
• They sometimes show the band/artist, in ways you wouldn't usually see them
• The photographic qualitys, and the many chances to see the artist
• The outfits the band/artist wears can be really interesting/apealing
• They allow room for experimentation and crazy film making techniques
• Allows anticipation for what the artist will do next!

What they dislike:

• They can be too conventional
• They can sometimes be really long and very boring
• When nothing really happens in the video
• Too much money can be spent on them, and they can look a bit OTT
• Annoying narratives
• Some focus on the artist too much

 From obtaining these results, we have formed a conclusion that although the Dance and Rap genres are popular, not everyone likes the music they see on the charts, which are the people who may appreciate the lesser known songs down below the charts or simply indie. We have also learnt that the viewers like to see a artistic form towards a music video where they can watch over and over and not get bored of the video, regardless of the music and special effects is a good selling factor. The results we collected are not surprising but it has given us a more clear overview on just where we need to hit the nail.